Thursday, September 6, 2007
Business creativity. Is it important? YOU BET! Is it learned or just inherent? It can be both! While it's true that some people are more creative than others, it is also a learned skill that can be honed over time.
Why is business creativity important? It will help you differentiate yourself from everyone else! A study of it will teach you how you can improve your marketing, sharpening techniques or service!
Without a doubt, my favorite book on business creativity is Michael Michalko's Thinkertoys. The problem is, it reads like a text book. If you're into that, great! Get it and read it! If you're not, start slow. Tony Clark just finished a 4 part series on creativity that is worth a look. This is a great place to start, so hop over and take a look. This link will take you to the first part and links to parts 2 - 4 are at the bottom of the post. Once you read them all, if you find you want more; buy Thinkertoys or pick up a copy from your local library.
The best way to create security for your sharpening business is to set yourself apart! A study of creativity is one of the most important things you can do for your business. Take this post to heart and look into this!! If you have any questions, or you just want to bounce some ideas off someone, call me.