Wednesday, April 2, 2008


Kenchii has just adopted a new MAP (Minimum Advertised Price) Policy. I'm including the full policy with this post, but in case you don't want to read the whole thing, I figured I'd give you the basics.

The MAP Policy is put in place to help protect both distributors and Kenchii's reputation. They are trying to create a level playing field, as far as advertising goes, so that pricing doesn't get dumbed down.

What does this mean to you? It's simple. If you print fliers, have a web site, catalog or advertise Kenchii products in any way to the public, you can't show them discounted more than 10% off list.

What this does not mean. This does not mean you can't sell a Kenchii product for less if you so choose, it only means you can't advertise Kenchii products for less than the minimum advertised price. Get it?

How this helps. This will keep catalog companies, online stores and other discount advertising mediums from dumbing down the profitability of the Kenchii line. Personally, think this is a good policy.

The complete policy is below. I've also included a couple of pictures of the new Grooming Shears Kenchii is offering now (click on the pictures for a better view). To find out more, or to see their full line of Grooming Shears, click here. If you have any questions, feel free to call me or you can call Kenchii at 888-453-6244. When the answering service picks up, hit 1 and #.

Kenchii's MAP Policy
In order to protect our distributors from unfair competition and to protect Kenchii’s reputation for exceptional products, Kenchii has adopted a Minimum Advertised Price (MAP) Policy for all our products. Effective as of April 1, 2008, Kenchii has established a minimum advertised price (“MAP”) on Kenchii products identified on the Kenchii price sheet. The (MAP) pricing is 10% off MSRP and applies only to U.S. dealers and distributors.
The MAP policy shall work under the following guidelines:
1. The MAP for all Kenchii products shall be listed on each Kenchii official wholesale price list. MAP pricing is established by Kenchii for specific Kenchii products and may be adjusted by Kenchii at its sole discretion.
2. The MAP policy applies to all advertisements of Kenchii products in any and all media, including, without limitation, flyers, mailers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, internet banner ads, broadcast emails and third party websites. Internet auctions may not display or have reserve bid or other acceptable prices below the MAP price. The MAP policy is not applicable to any in-store advertising.
3. MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the dealer’s retail location or over the telephone. Kenchii dealers and distributors remain free to sell these products at any prices they elect.
4. MAP does not establish maximum advertised prices. All dealers and distributors may offer Kenchii products at any price in excess of the MAP established for such product.
5. Kenchii’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised for the products is not less than MAP.
6. From time to time Kenchii may discontinue certain products or engage in promotions with respect to certain products. In such events, Kenchii reserves the right to modify or suspend the MAP with respect to the affected products at its sole discretion. Such changes shall apply equally to all Kenchii distributors.
7. IMPORTANT: Please recognize the consequences for violating this MAP Policy are significant. Failure to abide by this policy will result in termination of the distributor. Kenchii will not provide prior notice or issue warnings before taking any action under this policy.
8. This MAP policy has been established by Kenchii to help ensure the legacy of Kenchii as a top producer of high performance, high quality, professional beauty and grooming shears and to protect the reputation of its name and products. The MAP policy is also designed to ensure that Kenchii distributors are protected from unfair business practice. Kenchii reserves the right to modify or suspend this MAP policy upon written notice to the dealers and distributors.

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