I just watched the movie Hitch with my wife Tisha last night. Will Smith and Kevin James were the stars and it was a blast!
The reason I mention this is one of the points that Hitch, a dating coach, made while explaining dating to one of his clients. He said, "Listen! Don't be looking at her mouth! That way when she's done talking, you'll be able to answer with something besides 'you have pretty lips.'"
Listening is one of the most important skills in selling, but listening is difficult; especially for men because we tend to be problem solvers by nature. As soon as we hear one or two points about a particular problem, our minds start working and our ears stop listening. If this describes you, stop it! Need some help with this? Take a look at this article adapted from Zig Ziglar's book Ziglar on Selling. It has some helpful advice.