Dane Carlson wrote a post on his blog that caught my attention today. It talks about free stuff and plays well with my post about Sales Promotions.
The hard part about this business is deciding what to give away for free. While promo items are a good idea when making sales, giving away free sharpen isn't always. Remember, I said isn't always! Sometimes giving a free sharpening is the right thing to do IF it earns you business!
Anyway, I think the book that Dane mentions, by Chris Anderson that will be coming out soon, would be a beneficial read. I'll buy it when it goes to print and you should too.
Take a look at Dane's post and let me know what you think. Many of you have sent me e-mails telling me you have read my posts. What you may not realize is that you can post comments on my blog in the comments section at the bottom of each post. Simply click on the work comment and that will bring up a screen where you can share you thoughts. I'd like to see your opinions if you have any, so take advantage of the communication tool!
A good tip I was given regarding freebies is to target who you give them to effectively. Offer them to the manager of the business or other people who have influence. You can only give away so much for free so I think it's important to make it count.
ReplyDelete