Tuesday, July 3, 2007
I had intended to write this article in On The Edge this month, but I ran out of room. So instead, I decided to write this here.
While we were in Reno, Bob Huffman spoke about different sales promotions sharpeners run to help with scissor sales in the Beauty Industry. I thought these were great! Here are just a few suggestions he made.
First was to give away a free clipper with purchase of a shear. The top picture in the post shows an Andis Untra 13 piece Adjustable Clipper Kit. It comes with six different comb attachments: 1/16", 1/8", 1/4", 3/8", 1/2", 3/4", tapered barber comb, protective blade guard, neck cape, blade cleaning brush, lubricating blade oil, and complete step-by-step instructions. Your cost on this is just $12.25 from Huff's. A valuable give away that could close the sale! You can view this products feature by entering part number 18050 in the search box in the Andis website.
Another suggestion was giving away a dryer with a shear. The middle picture shows an Andis Tourmaline Nano-Ceramic Dryer. It has features that will reduce frizz, it's light weight and the Nano-Ceramic minimizes friction and delivers far-infrared heat that penetrates the hair from the inside out! Your cost is just $22.00 from Huff's. You can view this products feature by entering part number 80405 in the search box in the Andis website.
The last suggestion I'll mention here is a trimmer. The bottom picture shows an Andis Lola. It comes with five attachment combs: 1/16", 1/8", 1/4", 3/8" and 1/2". It is super lightweight for all-day use and powerful enough to clip and small enough to trim! Your cost is just $30.65 from Huff's. You can view this products feature by entering part number 72120 in the search box in the Andis website.
Bob has other suggestions for the Grooming and Barbering Industries, but that will have to wait for another day. Want to know right now? Give him a call at 1-800-664-8337 and I'm sure he'd be glad to help you with some promotion ideas!