RETHINKING THE VISUAL IMPACT OF YOUR PROMOTIONAL MATERIALS

Being a blogger, I love to read other blogs. I also appreciate well designed ones with great content! I found such a blog today and wanted to share a little about it with you.

The name of the blog is Wife Advice. It's a beautiful blog written by a husband and wife with an obvious sense of humor. The Wife Advice Blog recently underwent a makeover through ProBlogger's Community Blog Consulting Project. The transformation was incredible!

I want you to take a moment and click here and take a look at what Wife Advice looked like before the make over. Do this before you read on in this post...

Now that you've seen what the blog used to look like, click here to see the new and improved Wife Advice Blog. Big difference huh?

The content in this blog has always been great, but with a few simple enhancements, they took their blog to a whole new level. The cartoons help people to realize that this is a fun site, not a serious one! The header bar over each post now makes it perfectly clear who is writing each post, the Donkey or the Wife. These two additions alone make it easier for their audience to "get it". The blog is not about a struggling marriage, it's about a couple that loves each other and is willing to laugh at each others shortcomings.

So what is the point of all this. Well, other than introducing you to a new blog that is flat out hilarious, the same principals Wife Advice used to enhance their site should also be used when you review your literature. When your customers see your brochure or business card, do they get it? Is it visually appealing? Does the background or graphics complement the product? Is the content clear? These are all questions you should be asking yourself AND your best customers. Wife Advice learned a lot from the feedback they received from the Community Blog Consulting Project. (read here to see what they learned) We all need to remember that impressions count (first and otherwise), and if done right, good impressions will lead to better results!

Image: Wife Advice