Wednesday, October 15, 2008
BIRDS OF A FEATHER
One of my favorite things to do is spend time with like-minded people. People that love sharpening, people that love business, people that love marketing and sales. Yesterday, I had the pleasure of having lunch with one such individual, Olivier Blanchard.
Olivier writes The Brandbuilder Blog. It's one of my favorites, one of the few I visit every day, and I encourage you to visit Olivier's blog too. For someone like me that does much of the marketing at Wolff, The Brandbuilder Blog is a Godsend. I'm also fortunate that Olivier lives in my area, so I get the added benefit of a personal relationship as well. There's nothing like setting aside a couple of hours from time-to-time to trade ideas with people you respect and that aren't afraid to challenge you to improve your business and yourself.
But why am I telling you this? The reason is, I was reminded yesterday just how important networking is, and how encouraging it can be to sit down with someone that's on the same page as you. This is why sharpeners need to spend time together. We need each other! One of my favorite things I hear from sharpeners that attend shows like the Wolff/ Huff Show coming up this weekend, is not how great the classes where, but the stories of relationships sharpeners develop with each other. Many have made friends that last far beyond the show, and these friends often become cheerleaders for each other as they each grow their businesses.
So I encourage you to do two things. First, if you've never attended a show where sharpeners meet together, consider setting aside some time in 2009 to do so. Second, look for like-minded people in your area that love business and have an entrepreneurial spirit like you do. Look for others that will help you stretch and grow.