Friday, August 27, 2010

Business in the New Normal

I think Professor Jeff Cornwall hits the nail on the head in his August 16th post titled Survival Strategies the New Normal. He starts the article out saying:

Even the optimists are saying that we have at least two more years of economic stagnation. Other experts are warning of a possible double-dip recession.

There is even growing talk in some circles of America experiencing a "lost decade" in its economy. That refers to the 10-plus dismal years of economic doldrums suffered by Japan in the 1990s.

Recent employment and bank lending rate data seem to support a prolonged recession for small businesses.

So what does this "new normal" in our economy mean for entrepreneurs?

To read on, click here and jump down to the 5th paragraph. Professor Cornwall gives some good advice to anyone who is in or starting a new small business. Take a few moments and read the rest of his post.

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